As per legendary German industrial designer Dieter Rams, good designs are innovative, aesthetic, unobtrusive, honest, environmentally friendly, long-lasting, thorough to the last detail, and useful, as well as understandable. And they should involve as little design as possible.
Finding the right balance between how a product looks (its form) and what it does (its function) is harder than it sounds. If you steer too much in either direction, you risk pushing your potential customer base away. You also need to consider how you market it. The reality is that no matter how gorgeous and efficient a product is, it also has to sell well to be considered successful. The most ‘perfect’ product is useless if it’s sitting in a warehouse, completely ignored.
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