In 2022, energy supplier E.On publicly apologized after sending socks to its customers as part of a badly thought-out PR campaign to generate awareness around saving energy. As per the BBC, the socks “came with a message encouraging people to leave ‘lighter footprints’ by turning heating down and lowering carbon emissions.”
Customers were not amused, with many angered that the cost of living crisis in the U.K. was related to the rising cost of electricity.
“If you recently received a pair of socks from us, we would like to say we are incredibly sorry for how we have made some people feel,” tweeted the company. “In light of the seriousness of current challenges that many people are facing, this mailing should have been stopped and we are sorry.”
Case in point: put thought into gifts, or be willing to pay the price.
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